I’m committed to designing experience, craft a compelling stories, and innovative solutions that leave a lasting impression.
My process
By combining design thinking, a mindset for disruptive innovation, and the art of storytelling, I ensure that every project achieves the highest standards.
01
Emphatize & Research
As with any design thinking process, starting by empathizing with the user not only smooths the subsequent steps but also helps me identify the right framework for each project.
02
Find Opportunities
Through hypothesis testing and research, I aim to identify potential tension points, uncovering opportunities to innovate and enhance each project or solve problems precisely.
03
Design & Testing
Once the initial processes are complete, it's time to design the product and conduct user testing to ensure alignment with user needs.
Driven by a passion for innovation and design, I transform ideas into impactful results for both user and business.
By the numbers
10+
Years of experience
>1.3B
USD project value delivered
4
Type of industry have been sailed
Experience
UX Writer Lead
Eraspace
2022-2024
Copywriter
Tokopedia
2019-2022
Social Media Specialist
Kana
2017-2019
Freelance Journalist
Multi-media
2014-2016
Other Clients:
Grab
Manulife
BEC
Education
New York University
Tisch, ITP
2024-2026
Universitas Padjadjaran
B.A Comm, Journalism
2012-2017
