I build digital ecosystems designed to last. By combining data-driven insights with future-focused strategy, I craft products and narratives that help organizations navigate disruption and maintain a competitive edge in high-velocity markets.
My process
By combining design thinking, a mindset for disruptive innovation, and the art of storytelling, I ensure that every project achieves the highest standards.
01
Strategic Discovery
I start by diagnosing the core business challenge. By combining user research with market data, I ensure the team solves the right problem balancing user needs with commercial viability before execution begins.
02
Product Definition
I translate ambiguity into action. I turn high-level insights into clear product requirements and strategic roadmaps, ensuring technical teams and stakeholders are aligned on the "North Star" vision.
03
Iterative Delivery
Strategy requires execution. I guide projects through agile cycles of prototyping, testing, and refinement to launch products that are not just functional, but market-ready and scalable.
I transform ambiguity into clear, scalable execution. By aligning technical roadmaps with business goals, I ensure that innovation translates directly into measurable market value.
By the numbers
10+
Years of operational excellence
>1.3B
USD commercial value generated
4
High-Velocity Sectors Navigated
Experience
Strategic Growth Fellow
RELAYTO
2025-Now
Foresight Consultant
FTSG
2025-2025
UX Writer Lead
Eraspace
2022-2024
Copywriter
Tokopedia
2019-2022
Other Clients:
Grab
Manulife
BEC
Education
New York University
Tisch, ITP
2024-2026
Universitas Padjadjaran
B.A Comm, Journalism
2012-2017
